StrictlyCome

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Thursday, September 5, 2013

Sneaker company in doghouse after dead dog ad - NBCNews.com

Posted on 12:14 PM by Unknown
advertising[1]

Martha C. White NBC News contributor




36 minutes ago


Pearl Izumi has apologized for running an ad campaign that featured an apparently dead dog who collapsed after failing to keep up with his owner.

Via Pearl Izumi


Pearl Izumi has apologized for running an ad campaign that featured an apparently dead dog who collapsed after failing to keep up with his owner.



Dead pets don’t make for great advertising. Running shoe maker Pearl Izumi discovered this the hard way after running an ad of a dog suffering a heart attack while on a run with its owner.


“These types of images will inherently be upsetting to people,” said Mike Johansson, a lecturer in the communications department at the Rochester Institute of Technology and social media strategy consultant.


“When animals are perceived to be feeling pain, we as human beings can’t help but feel bad,” Johansson said.


The ad — part of a campaign that also included a video with a similar theme — didn’t fetch the response its creators hoped for. After it appeared in Canadian Running Magazine, outraged dog lovers blasted Pearl Izumi on social media sites for depicting what appeared to be an unconscious yellow lab lying on a trail with its owner, dressed in running gear, kneeling with his hands positioned over the dog’s chest as if to perform CPR.


“Our approach was humorous, and some people didn’t see it that way,” said Geoff Shaffer, global marketing director at Pearl Izumi, which makes high-end cycling and running shoes and equipment. “There were clearly some people offended by it.”


In the wake of the firestorm, the company pulled the ad and posted an apology on its Facebook page.


“When I saw the ad, I believed they were trying to say the dog was dead. That was horrifying to me,” said Julie Mierau, co-owner of a bed-and-breakfast in Omaha, Neb. “It’s offensive to me as a dog lover … that the message is these shoes will make you run so hard you’ll kill your dog.”


Although the dog in the ad is fine, Johansson said it’s a bad idea to portray “any vulnerable population” in distress. “Corporations get so caught up in their messaging they forget to run it by some regular folks and get a gut reaction,” he said.


And people can put their dogs at risk by running with them, said Curtis Cathcart, a veterinarian in Akron, Ohio, since dogs can’t sweat to stay cool and can overheat more easily.


“People may feel fine, and their dog isn’t necessarily fine,” Cathcart said. “What goes along with that and why they don’t stop is they’re trying to keep up with you.” That loyalty can be dangerous if the owner is inattentive, he said.


Cathcart said he owned some Pearl Izumi gear but probably wouldn’t buy the brand’s products anymore, calling its apology “pretty shallow for something that’s upsetting to a number of people.”


Johansson said a more significant mea culpa might placate angry customers. “There are things they could be doing now to show … ‘We made a terrible mistake, we feel compelled to do something in return.’”


But Shaffer said Pearl Izumi doesn’t plan to act on suggestions by social media users who said the company should donate to dog shelters or rescue groups.


“Most of us in the office have dogs, we run with our dogs and we were surprised by the reaction,” he said.


More business news:


Follow NBCNews.com business onTwitter and Facebook[2] [3]



References



  1. ^ advertising (www.nbcnews.com)

  2. ^ Twitter (twitter.com)

  3. ^ Facebook (www.facebook.com)



Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Posted in Technology | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Katie Holmes Wears A Wedding Dress On Set Of Her New Movie - Huffington Post
    If you're reading this, Tom Cruise, worry not. Your ex-wife Katie Holmes is not remarrying for real, she's only donned this wedding...
  • Austin YMCA: Fall into new shoes - Post-Bulletin
    It's the end of August, and many of you are shopping for the school supplies, clothes and shoes. The shoes may be for everyday or a spor...
  • 20 life hacks to save you money and make your life easier - The Daily Telegraph
    Binder clips are an easy way to organise your cables. Picture: sillysimpleliving.com Source: Supplied FORGET the fancy gadgets and devic...
  • You can leave your shoes on: Speedy boarding coming to Colorado Springs ... - Colorado Springs Gazette
    For $85, people who frequently fly out of the Colorado Springs Airport will soon be able to breeze through security for the next five years ...
  • Jennifer Garner Shops for Shoes with Violet! - Just Jared
    Jennifer Garner [1] takes her daughter Violet [2] , 7, to pick up some new shoes on Tuesday (August 6) in Brentwood, Calif. The 41-y...
  • Something old, something new – Amy Huberman steps out in her wedding ... - Irish Independent
  • New York Today: Old-Fashioned Shoe Leather - New York Times (blog)
    Alyssa Loorya/ Chrysalis Archaeology If baby needs an old pair of shoes, look no further. Updated 12:54 p.m. | The excavation of this ci...
  • Ben Affleck steps into Batman's shoes - gulfnews.com
    He will star in the sequel of Man of Steel and will face off with Superman Reuters Image Credit: Evan Agostini/Invision/AP Actor/director B...
  • Celebrity Big Brother: The Cult Of Celebrity Choose Danielle To Join Ron In ... - Entertainmentwise
    The Cult of celebrity, AKA Louie Spence, Sophie Anderton and Lauren Harries, have chosen Dublin Housewives star Danielle Meagher to join fo...
  • Keep your shoes, jackets on: TSA to expand pre-screening program - CNN
    STORY HIGHLIGHTS The TSA will allow pre-screening at 60 more airports, expand it at 40 current airports PreCheck participants can skip re...

Categories

  • Entertainment (258)
  • Health (18)
  • Sport (44)
  • Technology (80)
  • Today Shoes (94)
  • Womens Athletic (4)

Blog Archive

  • ▼  2013 (498)
    • ▼  September (237)
      • Rocco Shoes Unveils the Latest Technology in Eleva...
      • 3D Print Everything: Printing Birdhouses to Violin...
      • Joe South, 'Walk a Mile in My Shoes' Singer, Dies ...
      • 3D Printed Shoes By Janne Kyttanen Turn Home Compu...
      • Parents, neighborhood get shoes for running grade-...
      • Eve's pain over Sex movie shoes - Hollywood.com
      • Jim Donaldson: Amendola, filling big shoes, hangs ...
      • At New York Fashion Week, designers mix it up and ...
      • Sarah Castille mounts an exploration of MMA - USA ...
      • Celebrity Super Spa: Beauty and the beasts - Daily...
      • Foot health - Another Cubs Blog (blog)
      • Jim Donaldson: Patriots' Amendola, filling big sho...
      • Midway through NY Fashion Week, designers say it's...
      • Designers Defy Matchy-Matchy Wisdom For The Mix - NPR
      • Jim Donaldson: Amendola, filling big shoes, hangs ...
      • Designers in New York keeping it simple with black...
      • Jim Donaldson: Danny Amendola, filling big shoes, ...
      • School library redo goes high-tech - Monitor Onlin...
      • Has Apple lost its mojo? - Kingston Daily Freeman
      • Designers defy matchy-matchy wisdom for the mix - ...
      • Man works to give Haitian kids a childhood he neve...
      • Designers defy matchy-matchy wisdom for the mix - ...
      • Mimi Naman: She sold lots of clothing, shoes and w...
      • New Angles on the Fast Track - New York Times
      • What It Takes To Get The New York Giants To An Awa...
      • Lady Gaga's latest outfit is actually very, very, ...
      • Julius, Jesus and Joshua - an unbeatable lineup - ...
      • Capacious closets - San Antonio Express
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Pixie Lott, Union J, Louis Smith attend Nickelodeo...
      • Stars attend Nickelodeon Awards: Pictures! - Reveal
      • Why Do We Wear Sneakers Instead of Shoes on Yom Ki...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Fairytale moment! Keira Knightley stuns in magical...
      • Shoe-stopping Moments - OK! Magazine
      • BIG SHOES TO FILL - STLtoday.com
      • BIG SHOES TO FILL - STLtoday.com
      • Technology comes to aid of wanderers - Newcastle H...
      • Toronto International Film Festival 2013: Labor Da...
      • From Myspace's Ashes, Silicon Start-Ups Rise - New...
      • From Myspace's Ashes, Silicon Start-Ups Rise - New...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Strictly Come Dancing will waltz all over ITV's ne...
      • Double trouble! Jennifer Lopez juggles her twins w...
      • Technology comes to aid of wanderers - The Border ...
      • Martha Stewart Pushes Adorable Granddaughter in St...
      • Ballet prodigy gets a big lift from mom - The Japa...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Kim Kardashian's Karl Lagerfeld photo shoot: Brill...
      • Fashionistas love the Janelle Monae concert and th...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Notable Neighbor: Speedboats, celebrities and size...
      • 'You make things happen': The smoked meat, dog mas...
      • Kate Hudson Talks Shoes: Watch Here! - The Gossip ...
      • Boy's shoes duct-taped to his feet - ActionNewsJax...
      • Elaine Lui @ TIFF: A charming Brad Pitt bros down ...
      • Fashionistas love the Janelle Monae concert and th...
      • Shelby teacher headed to Peru to pass out shoes - ...
      • Bend Tech, Flexpoint Sensor Systems Receive Fundin...
      • When is it okay to wear sneakers with a suit? - Th...
      • Teammates pitch in to get friend new kicks after $...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Flexpoint And Bend Tech Announce Funding For Sport...
      • Shoe-stopping Moments - OK! Magazine
      • Community Calendar for the Midlands, Sept. 7 - The...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Flexpoint And Bend Tech Announce Funding For Sport...
      • #1: Man Booker Prize Winner 2003 (Man Booker)
      • Boy's shoes duct-taped to his feet - ActionNewsJax...
      • At Minkoff, Janelle Monae _ and fabulous footwear ...
      • Flexpoint and Bend Tech Announce Funding for Sport...
      • At Minkoff, Janelle Monae _ and Fabulous Footwear ...
      • Dinner with the FT: Anya Hindmarch - Financial Times
      • Nick Nairn on his fall and rise as a celebrity che...
      • AP Photos: A few minutes of glamour, weeks of work...
      • How to choose running shoes - DesMoinesRegister.com
      • Six Things You Didn't Know about Firstborn's Top C...
      • AP Photos: A few minutes of glamour, weeks of work...
      • Serena Williams' shoes have custom US Open hearts ...
      • Footwear | Step into the right shoe - Livemint
      • From Naomi Campbell to this season's best shoes: t...
      • These Spiky Shoes Literally Put A Spring In Your S...
      • New York Today: Old-Fashioned Shoe Leather - New Y...
      • Why Not Treat CEOs More Like NFL Coaches - and Fir...
      • Halloween Costume Ideas 2013: 10 Celebrity And Pop...
      • Store Front Roundup: Running shoes delivered, yoga...
      • Flexpoint and Bend Tech Announce Funding for Sport...
      • Irina Shayk: XTI Shoes Stunner - The Gossip Girls
      • In light of the NSA, how to think about encryption...
      • Someone didn't check the forecast! Fearne Cotton b...
      • Tim's Travels: Chuck's Chucks - WMTV
      • Tim's Travels: Chuck's Chucks - WMTV
      • Flexpoint and Bend Tech Announce Funding for Sport...
      • British shoppers hoarding £4.67bn worth of unworn ...
      • Schools tech director leaving - Hernando Today
      • While Becks was partying at Bodo's Schloss in Kens...
      • Jason Wu: The American Dream - New York Times
      • Celebrity Spaces: Jackie Geary - Toronto Sun
    • ►  August (261)
Powered by Blogger.

About Me

Unknown
View my complete profile